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- 97207737 contributor B8219261.
- 97207737 contributor B8219262.
- 97207737 created "c1997.".
- 97207737 date "1997".
- 97207737 date "c1997.".
- 97207737 dateCopyrighted "c1997.".
- 97207737 description "Includes bibliographical references and index.".
- 97207737 extent "xviii, 260 p. :".
- 97207737 identifier "0750631295".
- 97207737 identifier 97207737-d.html.
- 97207737 issued "1997".
- 97207737 issued "c1997.".
- 97207737 language "eng".
- 97207737 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 97207737 subject "659.1 21".
- 97207737 subject "Advertising.".
- 97207737 subject "HF5823 .E93 1997".
- 97207737 title "Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.".
- 97207737 type "text".