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- 98002547 contributor B8319307.
- 98002547 created "c1998.".
- 98002547 date "1998".
- 98002547 date "c1998.".
- 98002547 dateCopyrighted "c1998.".
- 98002547 description "Includes bibliographical references and index.".
- 98002547 extent "xxvi, 375 p. :".
- 98002547 identifier "1855219611".
- 98002547 isPartOf "The international library of management".
- 98002547 issued "1998".
- 98002547 issued "c1998.".
- 98002547 language "eng".
- 98002547 publisher "Aldershot ; Brookfield, Vt. : Ashgate,".
- 98002547 subject "658.8/27 21".
- 98002547 subject "HF5415.15 .B666 1998".
- 98002547 subject "Product management.".
- 98002547 title "Brand management / edited by Leslie De Chernatony.".
- 98002547 type "text".