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- 98003555 contributor B8320494.
- 98003555 contributor B8320495.
- 98003555 created "1999.".
- 98003555 date "1999".
- 98003555 date "1999.".
- 98003555 dateCopyrighted "1999.".
- 98003555 description "Includes bibliographical references and index of cases.".
- 98003555 description "System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.".
- 98003555 extent "xvi, 624 p. :".
- 98003555 identifier "0256261253".
- 98003555 isPartOf "The Irwin/McGraw-Hill series in marketing".
- 98003555 issued "1999".
- 98003555 issued "1999.".
- 98003555 language "eng".
- 98003555 publisher "Boston : Irwin/McGraw-Hill,".
- 98003555 requires "System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.".
- 98003555 subject "658.8/02 21".
- 98003555 subject "HF5415 .C6944 1999".
- 98003555 subject "Marketing Case studies.".
- 98003555 title "Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.".
- 98003555 type "text".