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- 98004437 contributor B8321531.
- 98004437 created "c1998.".
- 98004437 date "1998".
- 98004437 date "c1998.".
- 98004437 dateCopyrighted "c1998.".
- 98004437 extent "vi, 185 p. :".
- 98004437 identifier "0137783337 (pbk.)".
- 98004437 issued "1998".
- 98004437 issued "c1998.".
- 98004437 language "eng".
- 98004437 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 98004437 subject "658.8/02 21".
- 98004437 subject "Communication in marketing.".
- 98004437 subject "HF5415.123 .O37 1998".
- 98004437 title "Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden.".
- 98004437 type "text".