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- 98008744 contributor B8326614.
- 98008744 contributor B8326615.
- 98008744 created "c1998.".
- 98008744 date "1998".
- 98008744 date "c1998.".
- 98008744 dateCopyrighted "c1998.".
- 98008744 description "Includes bibliographical references (p. [101]-106) and index.".
- 98008744 description "System requirements for accompanying computer disc: IBM-compatible PC; Windows 95 or Windows 98 or later.".
- 98008744 extent "xiii, 111 p. :".
- 98008744 identifier "0792382188 (alk. paper)".
- 98008744 identifier 98008744-d.html.
- 98008744 identifier 98008744-t.html.
- 98008744 issued "1998".
- 98008744 issued "c1998.".
- 98008744 language "eng".
- 98008744 publisher "Boston : Kluwer Academic,".
- 98008744 requires "System requirements for accompanying computer disc: IBM-compatible PC; Windows 95 or Windows 98 or later.".
- 98008744 subject "659.1/11 21".
- 98008744 subject "Advertising media planning.".
- 98008744 subject "HF5826.5 .R67 1998".
- 98008744 title "Advanced media planning / by John R. Rossiter and Peter J. Danaher.".
- 98008744 type "text".