Matches in Library of Congress for { <http://lccn.loc.gov/98040285> ?p ?o. }
Showing items 1 to 28 of
28
with 100 items per page.
- 98040285 alternative "Strategic communications for nonprofits".
- 98040285 contributor B8362784.
- 98040285 contributor B8362785.
- 98040285 contributor B8362786.
- 98040285 created "c1999.".
- 98040285 date "1999".
- 98040285 date "c1999.".
- 98040285 dateCopyrighted "c1999.".
- 98040285 description "Includes bibliographic references (p. 169-173).".
- 98040285 description "The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.".
- 98040285 extent "xviii, 188 p. :".
- 98040285 identifier "0787943738 (acid-free paper)".
- 98040285 identifier 98040285.html.
- 98040285 identifier 98040285.html.
- 98040285 identifier 98040285.html.
- 98040285 isPartOf "The Jossey-Bass nonprofit and public management series".
- 98040285 issued "1999".
- 98040285 issued "c1999.".
- 98040285 language "eng".
- 98040285 publisher "San Francisco, Calif. : Jossey-Bass,".
- 98040285 subject "659.2/88 21".
- 98040285 subject "Corporations Public relations.".
- 98040285 subject "HD62.6 .B66 1999".
- 98040285 subject "Nonprofit organizations Management.".
- 98040285 tableOfContents "The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.".
- 98040285 title "Strategic communications for nonprofits".
- 98040285 title "The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / Kathy Bonk, Henry Griggs, Emily Tynes.".
- 98040285 type "text".