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- 98072089 abstract "How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.".
- 98072089 contributor B8386788.
- 98072089 created "c1999.".
- 98072089 date "1999".
- 98072089 date "c1999.".
- 98072089 dateCopyrighted "c1999.".
- 98072089 description "How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.".
- 98072089 description "Includes bibliographical references and index.".
- 98072089 description "Understanding mass media: Understanding mass media, why should we care; Making sense of the media business; Government regulation, self-regulation, and ethics -- Print media: Print media, from past to present; Book industry; Newspaper industry; Magazine industry -- Electronic media: Rise of sound recordings and radio; Radio industry; Recording industry; Rise of motion pictures and television; Motion picture industry; Television industry; Computer software and on-line services -- Advertising and public relations: Rise of advertising and public relations; Advertising; Public relations --Conglomerates and cross-media activities: Understanding the big picture; Understanding cross-media strategies -- Mass media issues and effects: Mass media issues; Media issues in play -- Glossary.".
- 98072089 extent "xviii, 490 p. :".
- 98072089 identifier "0395870771".
- 98072089 issued "1999".
- 98072089 issued "c1999.".
- 98072089 language "eng".
- 98072089 publisher "Boston : Houghton Mifflin Co.,".
- 98072089 subject "302.23 21".
- 98072089 subject "Mass media.".
- 98072089 subject "P90 .T874 1999".
- 98072089 tableOfContents "Understanding mass media: Understanding mass media, why should we care; Making sense of the media business; Government regulation, self-regulation, and ethics -- Print media: Print media, from past to present; Book industry; Newspaper industry; Magazine industry -- Electronic media: Rise of sound recordings and radio; Radio industry; Recording industry; Rise of motion pictures and television; Motion picture industry; Television industry; Computer software and on-line services -- Advertising and public relations: Rise of advertising and public relations; Advertising; Public relations --Conglomerates and cross-media activities: Understanding the big picture; Understanding cross-media strategies -- Mass media issues and effects: Mass media issues; Media issues in play -- Glossary.".
- 98072089 title "Media today : an introduction to mass communication / Joseph Turow.".
- 98072089 type "text".