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- 98072841 alternative "Secrets of successful exhibiting".
- 98072841 contributor B8387402.
- 98072841 created "c1998.".
- 98072841 date "1998".
- 98072841 date "c1998.".
- 98072841 dateCopyrighted "c1998.".
- 98072841 description "Speeding to market successfully / Christine A. Ellis -- How to justify tradeshows to management / Mark S.A. Smith -- Tradeshow planning essentials / Jim Obermeyer -- Measurement, enhance decision making and measure objects / Skip Cox -- Managing the show manager / Sam Lippman -- Impress the press / Barbara Axelson -- Total marketing for total success / Elaine Cohen -- Using magic to attract attendees / Charles Greene III -- 7 steps to exhibiting success / Susan Friedmann -- Controlling the leads nightmare / John Hasbrouck -- Working effectively with the international customer / Marcia A. Smith.".
- 98072841 extent "200 p. :".
- 98072841 identifier "1890427055 (pbk.)".
- 98072841 identifier "9781890427054 (pbk.)".
- 98072841 identifier 98072841.html.
- 98072841 issued "1998".
- 98072841 issued "c1998.".
- 98072841 language "eng".
- 98072841 publisher "Lake Placid, NY : Aviva Pub.,".
- 98072841 subject "Marketing.".
- 98072841 subject "Sales promotion.".
- 98072841 subject "T396 .M65 1998".
- 98072841 subject "Trade shows.".
- 98072841 tableOfContents "Speeding to market successfully / Christine A. Ellis -- How to justify tradeshows to management / Mark S.A. Smith -- Tradeshow planning essentials / Jim Obermeyer -- Measurement, enhance decision making and measure objects / Skip Cox -- Managing the show manager / Sam Lippman -- Impress the press / Barbara Axelson -- Total marketing for total success / Elaine Cohen -- Using magic to attract attendees / Charles Greene III -- 7 steps to exhibiting success / Susan Friedmann -- Controlling the leads nightmare / John Hasbrouck -- Working effectively with the international customer / Marcia A. Smith.".
- 98072841 title "More secrets of successful exhibiting / compiled by Susan A. Friedmann ; edited by Valerie A.M. Demetros ; [from some of America's leading tradeshow professionals, Susan Friedmann ... et al.].".
- 98072841 title "Secrets of successful exhibiting".
- 98072841 type "text".