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- 98073895 contributor B8388217.
- 98073895 contributor B8388218.
- 98073895 created "c1999.".
- 98073895 date "1999".
- 98073895 date "c1999.".
- 98073895 dateCopyrighted "c1999.".
- 98073895 description "Includes bibliographical references and index.".
- 98073895 extent "xvi, 471 p. :".
- 98073895 identifier "0030225191".
- 98073895 isPartOf "The Dryden Press series in marketing".
- 98073895 issued "1999".
- 98073895 issued "c1999.".
- 98073895 language "eng".
- 98073895 publisher "Fort Worth : Dryden Press,".
- 98073895 subject "658.8 21".
- 98073895 subject "HD9980.5 .B38 1999".
- 98073895 subject "Service industries Marketing Management.".
- 98073895 title "Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.".
- 98073895 type "text".