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- 98132836 contributor B8434469.
- 98132836 created "c1997.".
- 98132836 date "1997".
- 98132836 date "c1997.".
- 98132836 dateCopyrighted "c1997.".
- 98132836 description "Includes bibliographical references (p. 206-225).".
- 98132836 description "pt. 1. The basics : understanding what's behind women's and men's differences -- pt. 2. Perceptions and beliefs of the new women's market -- pt. 3. Profile of the new women's market -- pt. 4. A new women's market demands attention -- Women and men 1890-1990 : a century of change.".
- 98132836 extent "225 p. :".
- 98132836 identifier "189021101X".
- 98132836 issued "1997".
- 98132836 issued "c1997.".
- 98132836 language "eng".
- 98132836 publisher "Boston, MA : About Women Inc.,".
- 98132836 spatial "United States".
- 98132836 spatial "United States.".
- 98132836 subject "HF5415.33.U6 M35 1997".
- 98132836 subject "Marketing United States.".
- 98132836 subject "Sex differences.".
- 98132836 subject "Women United States Attitudes.".
- 98132836 subject "Women consumers United States.".
- 98132836 tableOfContents "pt. 1. The basics : understanding what's behind women's and men's differences -- pt. 2. Perceptions and beliefs of the new women's market -- pt. 3. Profile of the new women's market -- pt. 4. A new women's market demands attention -- Women and men 1890-1990 : a century of change.".
- 98132836 title "Marketing by gender : how to reach the new women's market in America.".
- 98132836 type "text".