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- 98159247 contributor B8462613.
- 98159247 contributor B8462614.
- 98159247 contributor B8462615.
- 98159247 created "c1998.".
- 98159247 date "1998".
- 98159247 date "c1998.".
- 98159247 dateCopyrighted "c1998.".
- 98159247 description "Includes bibliographical references (p. [393]-401) and index.".
- 98159247 extent "xii, 408 p. :".
- 98159247 issued "1998".
- 98159247 issued "c1998.".
- 98159247 language "eng".
- 98159247 publisher "Washington, D.C. : American Bankers Association,".
- 98159247 subject "332.1/068/8 21".
- 98159247 subject "Bank marketing.".
- 98159247 subject "Financial services industry.".
- 98159247 subject "HG1616.M3 P49 1998".
- 98159247 title "Marketing financial services / Mary Ann Pezzullo.".
- 98159247 type "text".