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- 98202117 contributor B8507817.
- 98202117 contributor B8507818.
- 98202117 created "1998.".
- 98202117 date "1998".
- 98202117 date "1998.".
- 98202117 dateCopyrighted "1998.".
- 98202117 description "Includes bibliographical references and index.".
- 98202117 extent "xiii, 430 p. :".
- 98202117 identifier "0750622407".
- 98202117 identifier 98202117.html.
- 98202117 identifier 98202117.html.
- 98202117 isPartOf "CIM professional".
- 98202117 issued "1998".
- 98202117 issued "1998.".
- 98202117 language "eng".
- 98202117 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 98202117 subject "658.8/27 21".
- 98202117 subject "Brand name products Planning.".
- 98202117 subject "Branding (Marketing)".
- 98202117 subject "HD69.B7 D45 1998".
- 98202117 title "Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.".
- 98202117 type "text".