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- 98228280 contributor B8536323.
- 98228280 created "1998.".
- 98228280 date "1998".
- 98228280 date "1998.".
- 98228280 dateCopyrighted "1998.".
- 98228280 description "Includes bibliographical references and index.".
- 98228280 extent "viii, 279 p. ;".
- 98228280 identifier "0750636521".
- 98228280 identifier 98228280.html.
- 98228280 identifier 98228280.html.
- 98228280 isPartOf "CIM professional.".
- 98228280 isPartOf "Chartered Institute of Marketing/Butterworth-Heinemann marketing series".
- 98228280 issued "1998".
- 98228280 issued "1998.".
- 98228280 language "eng".
- 98228280 publisher "Oxford ; Boston : Butterworth Heinemann,".
- 98228280 subject "HF5415.13 .B35 1998".
- 98228280 subject "Marketing Management.".
- 98228280 title "The marketing manual / Michael J. Baker.".
- 98228280 type "text".