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- 99006227 contributor B8627864.
- 99006227 contributor B8627865.
- 99006227 created "c1999.".
- 99006227 date "1999".
- 99006227 date "c1999.".
- 99006227 dateCopyrighted "c1999.".
- 99006227 description "Includes bibliographical references (p. 219-226) and index.".
- 99006227 extent "viii, 236 p. :".
- 99006227 identifier "0761915818 (cloth : acid-free paper)".
- 99006227 identifier "0761915826 (pbk. : acid-free paper)".
- 99006227 identifier 99006227-d.html.
- 99006227 identifier 99006227-t.html.
- 99006227 issued "1999".
- 99006227 issued "c1999.".
- 99006227 language "eng".
- 99006227 publisher "Thousand Oaks, Calif. : Sage Publications,".
- 99006227 spatial "United States.".
- 99006227 subject "659.14/3 21".
- 99006227 subject "HF6146.T42 C49 1999".
- 99006227 subject "Television advertising United States.".
- 99006227 subject "Television broadcasting United States.".
- 99006227 subject "Television viewers United States.".
- 99006227 title "Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd.".
- 99006227 type "text".