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- 99010509 contributor B8629386.
- 99010509 contributor B8629387.
- 99010509 created "c1999.".
- 99010509 date "1999".
- 99010509 date "c1999.".
- 99010509 dateCopyrighted "c1999.".
- 99010509 description "Includes bibliographical references and index.".
- 99010509 extent "xviii, 447 p. :".
- 99010509 identifier "0130804347".
- 99010509 issued "1999".
- 99010509 issued "c1999.".
- 99010509 language "eng".
- 99010509 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 99010509 subject "658.8/4 21".
- 99010509 subject "Direct marketing.".
- 99010509 subject "HF5415.126 .R62 1999".
- 99010509 title "Direct marketing management / Mary Lou Roberts, Paul D. Berger.".
- 99010509 type "text".