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- 99017741 abstract "Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena.".
- 99017741 contributor B8637758.
- 99017741 created "c1999.".
- 99017741 date "1999".
- 99017741 date "c1999.".
- 99017741 dateCopyrighted "c1999.".
- 99017741 description "Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena.".
- 99017741 description "Includes bibliographical references (p. 123-126) and index.".
- 99017741 extent "128 p. :".
- 99017741 identifier "0761309675 (lib. bdg.)".
- 99017741 issued "1999".
- 99017741 issued "c1999.".
- 99017741 language "eng".
- 99017741 publisher "Brookfield, Conn. : Twenty-First Century Press,".
- 99017741 subject "302.23 21".
- 99017741 subject "Manipulative behavior.".
- 99017741 subject "Mass media.".
- 99017741 subject "P90 .G65 1999".
- 99017741 title "Media wizards : a behind-the-scene look at media manipulations / Catherine Gourley.".
- 99017741 type "text".