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- 99049461 contributor B8673560.
- 99049461 contributor B8673561.
- 99049461 created "2001.".
- 99049461 date "2001".
- 99049461 date "2001.".
- 99049461 dateCopyrighted "2001.".
- 99049461 description "Includes bibliographical references and indexes.".
- 99049461 extent "xiv, 509 p. :".
- 99049461 identifier "0273638718 (pbk. : alk. paper)".
- 99049461 issued "2001".
- 99049461 issued "2001.".
- 99049461 language "eng".
- 99049461 publisher "New York : Financial Times/Prentice Hall,".
- 99049461 spatial "Europe.".
- 99049461 subject "658.8/02 21".
- 99049461 subject "Advertising.".
- 99049461 subject "Communication in marketing Europe.".
- 99049461 subject "HF5415.123 .P45 2001".
- 99049461 title "Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.".
- 99049461 type "text".