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- 99074297 alternative "Advertising promotion".
- 99074297 alternative "Advertising, promotion, and supplemental aspects of integrated marketing communications".
- 99074297 contributor B8696358.
- 99074297 created "c2000.".
- 99074297 date "2000".
- 99074297 date "c2000.".
- 99074297 dateCopyrighted "c2000.".
- 99074297 description "Includes bibliographical references and indexes.".
- 99074297 extent "xxix, 674 p. :".
- 99074297 identifier "0030211131".
- 99074297 isPartOf "The Dryden Press series in marketing".
- 99074297 issued "2000".
- 99074297 issued "c2000.".
- 99074297 language "eng".
- 99074297 publisher "Fort Worth : Dryden Press,".
- 99074297 subject "658.8/2 21".
- 99074297 subject "Advertising.".
- 99074297 subject "Communication in marketing.".
- 99074297 subject "Direct marketing.".
- 99074297 subject "HF5415.123 .S54 2000".
- 99074297 subject "Sales promotion.".
- 99074297 title "Advertising promotion".
- 99074297 title "Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.".
- 99074297 title "Advertising, promotion, and supplemental aspects of integrated marketing communications".
- 99074297 type "text".