Matches in Library of Congress for { <http://lccn.loc.gov/99074298> ?p ?o. }
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- 99074298 contributor B8696359.
- 99074298 created "c2000.".
- 99074298 date "2000".
- 99074298 date "c2000.".
- 99074298 dateCopyrighted "c2000.".
- 99074298 description "Includes bibliographical references and index.".
- 99074298 extent "xxi, 371 p. :".
- 99074298 identifier "003021114X".
- 99074298 isPartOf "The Dryden Press series in marketing".
- 99074298 issued "2000".
- 99074298 issued "c2000.".
- 99074298 language "eng".
- 99074298 publisher "Fort Worth : Dryden Press,".
- 99074298 subject "659.1/13 21".
- 99074298 subject "Advertising campaigns.".
- 99074298 subject "Communication in marketing.".
- 99074298 subject "HF5837 .A38 2000".
- 99074298 title "Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.".
- 99074298 type "text".