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- 99187893 contributor B8746058.
- 99187893 contributor B8746059.
- 99187893 created "1999.".
- 99187893 date "1999".
- 99187893 date "1999.".
- 99187893 dateCopyrighted "1999.".
- 99187893 description "Includes bibliographical references and indexes.".
- 99187893 extent "xx, 492 p. :".
- 99187893 identifier "1861524021".
- 99187893 issued "1999".
- 99187893 issued "1999.".
- 99187893 language "eng".
- 99187893 publisher "London ; New York : International Thomson Business Press,".
- 99187893 subject "658.8/4 21".
- 99187893 subject "Direct marketing.".
- 99187893 subject "HF5415.126 .O4 1999".
- 99187893 title "Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.".
- 99187893 type "text".