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- 99193789 contributor B8752513.
- 99193789 contributor B8752514.
- 99193789 created "c1999.".
- 99193789 date "1999".
- 99193789 date "c1999.".
- 99193789 dateCopyrighted "c1999.".
- 99193789 description "Includes bibliographical references (p. 543-550) and indexes.".
- 99193789 extent "xxii, 582 p. :".
- 99193789 identifier "0844229903".
- 99193789 issued "1999".
- 99193789 issued "c1999.".
- 99193789 language "eng".
- 99193789 publisher "Lincolnwood, Ill. : NTC Business Books,".
- 99193789 subject "Advertising.".
- 99193789 subject "HF5823 .V28 1999".
- 99193789 title "Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.".
- 99193789 type "text".