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- 99204578 contributor B8764075.
- 99204578 created "c1998.".
- 99204578 date "1998".
- 99204578 date "c1998.".
- 99204578 dateCopyrighted "c1998.".
- 99204578 description "Includes bibliographical references (p. 247-273).".
- 99204578 extent "273 p. ;".
- 99204578 identifier "8431316217".
- 99204578 isPartOf "Colección Comunicación (Pamplona, Spain)".
- 99204578 isPartOf "Comunicación".
- 99204578 issued "1998".
- 99204578 issued "c1998.".
- 99204578 language "spa".
- 99204578 publisher "Pamplona : Ediciones Universidad de Navarra,".
- 99204578 subject "HF6146.T42 M42 1998".
- 99204578 subject "Television advertising.".
- 99204578 title "Valoración publicitaria de los programas de televisión / Mercedes Medina Laberón.".
- 99204578 type "text".