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- 99226495 contributor B8787337.
- 99226495 contributor B8787338.
- 99226495 created "1999.".
- 99226495 date "1999".
- 99226495 date "1999.".
- 99226495 dateCopyrighted "1999.".
- 99226495 description "Includes bibliographical references (p. 201-214).".
- 99226495 extent "220 p. ;".
- 99226495 identifier "8434421445".
- 99226495 isPartOf "Ariel economía".
- 99226495 issued "1999".
- 99226495 issued "1999.".
- 99226495 language "spa".
- 99226495 publisher "Barcelona : Editorial Ariel,".
- 99226495 subject "Advertising campaigns Evaluation.".
- 99226495 subject "HF5837 .B44 1999".
- 99226495 title "Técnicas de medición de la eficacia publicitaria / A. Beerli y J.D. Martín.".
- 99226495 type "text".