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- 99459259 contributor B8807897.
- 99459259 created "c1999.".
- 99459259 date "1999".
- 99459259 date "c1999.".
- 99459259 dateCopyrighted "c1999.".
- 99459259 description "Includes bibliographical references (p. [425]-459) and index.".
- 99459259 extent "473 p. ;".
- 99459259 identifier "2738476902".
- 99459259 isPartOf "Collection Communication et civilisation. Série Communication en pratique".
- 99459259 isPartOf "Communication et civilisation. Série Communication en pratique.".
- 99459259 isPartOf "Communication et civilisation.".
- 99459259 issued "1999".
- 99459259 issued "c1999.".
- 99459259 language "fre".
- 99459259 publisher "Paris : Harmattan,".
- 99459259 subject "659.14/3 21".
- 99459259 subject "HF6146.T42 C66 1999".
- 99459259 subject "Television advertising.".
- 99459259 title "Puissance de la télévision : stratégies de communication et influence des marques / Didier Courbet ; préface de Jean-Noël Kapferer.".
- 99459259 type "text".