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- 99953992 abstract "In the Indian context.".
- 99953992 alternative "Powerful brands".
- 99953992 contributor B8903056.
- 99953992 created "c2000.".
- 99953992 date "2000".
- 99953992 date "c2000.".
- 99953992 dateCopyrighted "c2000.".
- 99953992 description "In the Indian context.".
- 99953992 description "Includes bibliographical references and index.".
- 99953992 extent "xii, 322 p. :".
- 99953992 identifier "0074636642".
- 99953992 issued "2000".
- 99953992 issued "c2000.".
- 99953992 language "eng".
- 99953992 publisher "New Delhi ; New York : Tata McGraw-Hill Pub. Co.,".
- 99953992 spatial "India.".
- 99953992 subject "659.1 21".
- 99953992 subject "Advertising Brand name products India.".
- 99953992 subject "HF6161.B4 J66 2000".
- 99953992 title "Behind powerful brands : from strategy to campaign / John Philip Jones.".
- 99953992 title "Powerful brands".
- 99953992 type "text".