Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2007/paper/main/111> ?p ?o. }
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- 111 creator hao-chen.
- 111 creator ming-ma.
- 111 creator yi-min-wang.
- 111 creator yuan-niu.
- 111 type InProceedings.
- 111 label "Spam Double-Funnel: Connecting Web Spammers with Advertisers".
- 111 sameAs 111.
- 111 abstract "Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent SEO technique, redirection, where one can identify spam pages by the third-party domains that these pages redirect traffic to. We propose a five-layer, double-funnel model for describing end-to-end redirection spam, and identify prominent domains on each layer using two sets of commercial keywords ' one targeting spammers and the other targeting advertisers. The methodology and findings are useful for search engines to strengthen their ranking algorithms against spam, for legitimate website owners to locate and remove spam doorway pages, and for legitimate advertisers to identify unscrupulous syndicators who serve ads on spam pages.".
- 111 hasAuthorList authorList.
- 111 isPartOf proceedings.
- 111 title "Spam Double-Funnel: Connecting Web Spammers with Advertisers".