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- 1064 creator flavio-chierichetti.
- 1064 creator prabhakar-raghavan.
- 1064 creator ravi-kumar.
- 1064 creator tamas-sarlos.
- 1064 type InProceedings.
- 1064 label "Are Web users really Markovian?".
- 1064 sameAs 1064.
- 1064 abstract "User modeling on the Web has rested on the fundamental assumption of Markovian behavior –-- a user’s next action depends only on his current state, and not his history leading up to the current state. This forms the underpinning of PageRank web ranking, as well as a number of techniques for targeting advertising to users. In this work we examine the validity of this assumption, using data from a number of Web settings. Our main result invokes statistical order estimation tests for Markov chains to establish that Web users are not, in fact, Markovian. We study the extent to which the Markovian assumption is invalid, and derive a number of avenues for further research.".
- 1064 hasAuthorList authorList.
- 1064 isPartOf proceedings.
- 1064 keyword "browsing".
- 1064 keyword "higher order markov chains".
- 1064 keyword "markov chains".
- 1064 keyword "user models".
- 1064 keyword "web models".
- 1064 title "Are Web users really Markovian?".