Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2012/paper/142> ?p ?o. }
Showing items 1 to 13 of
13
with 100 items per page.
- 142 creator iftah-gamzu.
- 142 creator moshe-tennenholtz.
- 142 creator noga-alon.
- 142 type InProceedings.
- 142 label "Optimizing Budget Allocation Among Channels and Influencers".
- 142 sameAs 142.
- 142 abstract "Brands and agencies use marketing as a tool to influence customers. One of the major decisions in a marketing plan deals with the allocation of a given budget among media channels in order to maximize the impact on a set of potential customers. A similar situation occurs in a social network, where a marketing budget needs to be distributed among a set of potential influencers in a way that provides high-impact. We introduce several models to capture the above scenarios, and study the corresponding computational problems. As these problems are NP-hard, we focus on developing efficient approximation algorithms. Notably, some of our algorithms are optimal.".
- 142 hasAuthorList authorList.
- 142 isPartOf proceedings.
- 142 keyword "approximation algorithms".
- 142 keyword "budget allocation".
- 142 keyword "influence models".
- 142 title "Optimizing Budget Allocation Among Channels and Influencers".