Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2012/paper/168> ?p ?o. }
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- 168 creator cameron-marlow.
- 168 creator eytan-bakshy.
- 168 creator itamar-rosenn.
- 168 creator lada-adamic.
- 168 type InProceedings.
- 168 label "The Role of Social Networks in Information Diffusion".
- 168 sameAs 168.
- 168 abstract "Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification of who influences whom, but also of whether individuals would still propagate information in the absence of social signals about that information. We examine the role of social networks in online information diffusion with a large-scale field experiment that randomizes exposure to signals about friends' information sharing among 253 million subjects in situ. Those who are exposed are significantly more likely to spread information, and do so sooner than those who are not exposed. We further examine the relative role of strong and weak ties in information propagation. We show that, although stronger ties are individually more influential, it is the more abundant weak ties who are responsible for the propagation of novel information. This suggests that weak ties may play a more dominant role in the dissemination of information online than currently believed.".
- 168 hasAuthorList authorList.
- 168 isPartOf proceedings.
- 168 keyword "causality".
- 168 keyword "information diffusion".
- 168 keyword "social influence".
- 168 keyword "social networks".
- 168 title "The Role of Social Networks in Information Diffusion".