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- 837 creator anders-brodersen.
- 837 creator mirjam-wattenhofer.
- 837 creator salvatore-scellato.
- 837 type InProceedings.
- 837 label "YouTube Around the World: Geographic Popularity of Videos".
- 837 sameAs 837.
- 837 abstract "One of the most popular user activities on the web is watch- ing videos. Services like YouTube, Vimeo, and Hulu host and stream millions of videos and can provide content that is on Par with TV [20]. Some of this content is popular all over the globe, while others is only watched in a confined, local region. In this work we analyze the relationship between popu- larity and locality of online YouTube videos. In particular, we investigate whether YouTube videos exhibit a geographic locality of interest, with views arising from a confined spa- tial area rather than from a global one. Our analysis is done on a corpus of more than 20 millions YouTube videos from different regions over one year. We find that about 50% of the videos have more than 70% of their views in a single region. By relating locality to viralness we can show that social sharing generally widens the geographic reach of a video. If, however, a video cannot carry its social im- pulse over to other means of discovery, it is stuck in a more confined geographic region. Finally, we analyze how the ge- ographic properties of a video’s views evolve on a daily basis during its lifetime, providing new insights on how the geo- graphic reach of a video changes when its popularity peaks and then fades away. Our results demonstrate how, despite the global nature of the Web, online video consumption appears constrained by geographic locality of interest: this has a potential impact on a wide range of systems and applications, spanning from delivery networks to recommendation and discovery engines, and provides new directions for future research related to prediction and classification of online videos.".
- 837 hasAuthorList authorList.
- 837 isPartOf proceedings.
- 837 keyword "YouTube videos".
- 837 keyword "geographic locality of interest".
- 837 keyword "measurement study".
- 837 title "YouTube Around the World: Geographic Popularity of Videos".