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- 122 creator bowei-chen.
- 122 creator jun-wang.
- 122 type InProceedings.
- 122 label "Selling Futures Online Advertising Slots via Option Contracts".
- 122 sameAs 122.
- 122 abstract "Most of online advertising slots are sold through bidding mechanisms by publishers and search engines. Highly affected by the dual force of supply and demand, the prices of ad slots vary significantly over time. This further influences the businesses whose major revenues are driven by online advertising, particularly for publishers and search engines. To address the problem, we propose to sell the future ad slots via option contracts (also called ad options). The ad option could give its buyer the right to buy the future ad slots at a prefixed price. The pricing model of ad options is developed in order to reduce the volatility of the income of publishers and search engines. Our experimental results from both simulated and real data confirm the validity of ad options and the embedded risk management mechanisms.".
- 122 hasAuthorList authorList.
- 122 isPartOf proceedings.
- 122 isPartOf proceedings.
- 122 keyword "Online Ad Option".
- 122 keyword "Online Advertising".
- 122 keyword "Risk Management".
- 122 title "Selling Futures Online Advertising Slots via Option Contracts".