Data Portal @ linkeddatafragments.org

Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2012/poster/141> ?p ?o. }

• 141 creator enrico-gerding.
• 141 creator marco-brambilla.
• 141 creator nicola-gatti.
• 141 creator sofia-ceppi.
• 141 type InProceedings.
• 141 label "A Revenue Sharing Mechanism for Federated Search and Advertising".
• 141 sameAs 141.
• 141 abstract "Federated search engines combine search results from two ormore (general–purpose or domain–specific) content providers.They enable complex searches (e.g., complete vacation planning)or more reliable results by allowing users to receivehigh quality results from a variety of sources. We propose anew revenue sharing mechanism for federated search engines,considering different actors involved in the search resultsgeneration (i.e., content providers, advertising providers, hybridcontent+advertising providers, and content integrators).We extend the existing sponsored search auctions by supportingheterogeneous participants and redistribution of monetaryvalues to the different actors, while maintaining flexibilityin the payment scheme.".
• 141 hasAuthorList authorList.
• 141 isPartOf proceedings.
• 141 isPartOf proceedings.
• 141 keyword "Auction".
• 141 keyword "Computational Advertising".
• 141 keyword "Federated Search Engine".
• 141 keyword "Mechanism Design".
• 141 keyword "Revenue Sharing".
• 141 keyword "Web Search".
• 141 title "A Revenue Sharing Mechanism for Federated Search and Advertising".