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- 215 creator raghavendra-udupa.
- 215 creator santosh-raju.
- 215 type InProceedings.
- 215 label "Extracting Advertising Keywords from URL Strings".
- 215 sameAs 215.
- 215 abstract "Extracting advertising keywords from web-pages is important in keyword-based online advertising. Previous works have looked at keyword extraction from the whole content of a web-page. However, in some scenarios, it is necessary to extract ad keywords from just the URL string itself. In this work, we propose an algorithm for extracting advertising keywords from just the URL string. Our algorithm has applications in contextual and paid search advertising. We evaluate the effectiveness of our algorithm on publisher URLs and show that it produces very good quality keywords that are comparable with keywords from page based extractors.".
- 215 hasAuthorList authorList.
- 215 isPartOf proceedings.
- 215 isPartOf proceedings.
- 215 keyword "Contextual Advertising".
- 215 keyword "Keyword Extraction".
- 215 keyword "URL".
- 215 title "Extracting Advertising Keywords from URL Strings".