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- aggregation classification "C3".
- aggregation creator B65200.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2002".
- aggregation hasFormat 155518.bibtex.
- aggregation hasFormat 155518.csv.
- aggregation hasFormat 155518.dc.
- aggregation hasFormat 155518.didl.
- aggregation hasFormat 155518.doc.
- aggregation hasFormat 155518.json.
- aggregation hasFormat 155518.mets.
- aggregation hasFormat 155518.mods.
- aggregation hasFormat 155518.rdf.
- aggregation hasFormat 155518.ris.
- aggregation hasFormat 155518.txt.
- aggregation hasFormat 155518.xls.
- aggregation hasFormat 155518.yaml.
- aggregation language "eng".
- aggregation publisher "Association for Consumer Research".
- aggregation subject "Business and Economics".
- aggregation title "The effectiveness of emotional and rational advertising messages in positive and negative contexts".
- aggregation authorList BK164799.
- aggregation endPage "117".
- aggregation startPage "117".
- aggregation volume "5".
- aggregation isDescribedBy 155518.
- aggregation similarTo LU-155518.