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- skos:Concept altLabel "Zaltman, Gerald. Pazarlama metaforları : pazarlamanın yeni çağında tüketicinin zihnini anlamak (Şensoy : 2008)".
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- skos:Concept prefLabel "Zaltman, Gerald. | Marketing metaphoria what deep metaphors reveal about the minds of consumers Turkish | (Şensoy : 2008)".
- skos:Concept focus 313604323.